E-Marketing - An Essential Medium In The Tourism Industry

Utilizing web-based mediums for marketing the tourism and travel industry is an essential tool.  Not only does this provide advertising opportunities, but also allows tourism providers the ability to connect with their target customers in a cost effective manner.  E-marketing tools, such as websites, blogs, Facebook and Twitter accounts, create a community and network amoung tourism providers, their partners, and target markets.  Especially in the field of international tourism, electronic mediums are the most realistic means for marketing and communicating globally.  Additionally, tourists seek information and opinions from previous tourists, and through electronic resources, this information is obtainable through customer reviews and testimonials.  However, electronic marketing is not only successful in attracting potential customers, but also in securing sales.  The internet has become an increasingly popular source for airline, hotel, and travel purchases; therefore web-based mediums are vital for generating business in the tourism industry.  For further information on the significance of electronic marketing in the tourism industry, visit http://www.etc-corporate.org/resources/uploads/__101013_unwto_etc_e-marketing_media.pdf